Author Archives: Casey

Brick by Brick

As I look back on everything that I have learned about public relations, what excites me the most is the idea of building a brand and maintaining strong brand recognition. It is both challenging and rewarding to build something up from … Continue reading

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Capture My Interest

When you think of the most successful public relations campaigns that you have witnessed over the years, what is the first thing that comes to mind? For me, the most successful campaigns are attention-grabbing. There has to be an element of … Continue reading

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Keeping Your Message Alive

After reading this article: Was Occupy Wallstreet A PR Failure? I have begun to wonder about how successful social movements are sustained and in what ways Public Relations can keep a movement going. What happens after the initial excitement dies down? How … Continue reading

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Perception, Opinion, Persuasion

It’s easy to go about your day-to-day life without consciously thinking about the meaning behind your actions or the direct origins of your perceptions and beliefs. Every now and then it’s beneficial to stop and ask yourself, “what am I … Continue reading

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Comments Continued

Comment #4 Today, I commented on a blog from spinsucks.com called Online Habits: Is Less Really More? I liked reading this post because it provided me with a new perspective regarding how our online presence changes over time. Here is my … Continue reading

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Live and Learn

Yesterday, I had a unique opportunity to present a communications plan to the marketing directors from the Canadian Museum for Human Rights. I am so proud of my team and all of the hard work that we put into this … Continue reading

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Tricks of the Trade: Throw Some Fireworks on the Cover!

I had the pleasure of speaking with Karine Perrin, Account Manager at Direct Focus Marketing Communications, for a brief phone interview this afternoon. Karine and I met through our mutual friend, Carley English earlier this year and have since kept in touch with … Continue reading

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