Category Archives: Success

Capture My Interest

When you think of the most successful public relations campaigns that you have witnessed over the years, what is the first thing that comes to mind? For me, the most successful campaigns are attention-grabbing. There has to be an element of … Continue reading

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How to Avoid a PR Disaster

When taking on a new Public Relations (PR) project, it is tempting to jump right ahead to tactical ideas. However, this can and will most likely lead to a huge PR disaster. The number one way to avoid a PR nightmare is … Continue reading

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Steps to Success

Success means something different to everyone. It’s easy to get overwhelmed with so many different options and pressures. Yet, what it comes down to is just a few simple steps to keep you focused. Steps to Success: 1. Define what … Continue reading

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