Tag Archives: Evaluation

Keeping Your Message Alive

After reading this article: Was Occupy Wallstreet A PR Failure? I have begun to wonder about how successful social movements are sustained and in what ways Public Relations can keep a movement going. What happens after the initial excitement dies down? How … Continue reading

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How to Avoid a PR Disaster

When taking on a new Public Relations (PR) project, it is tempting to jump right ahead to tactical ideas. However, this can and will most likely lead to a huge PR disaster. The number one way to avoid a PR nightmare is … Continue reading

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